Brand & performance | Media planning | Growth
Growth and digital marketing leader with 8+ years owning revenue outcomes across D2C, omnichannel retail, and eCommerce, for brands like Sephora, Urban Ladder, and SUGAR Cosmetics.
Vibrant · Reliance Retail
Sephora, M&S, Hamleys, 7-Eleven, Urban Ladder, and NMACC, across six ad platforms.
SUGAR Cosmetics
Grew SUGAR’s website and app to their highest-ever sales month in March 2022.
Brand campaigns
Brand campaigns planned on reach and frequency, with creative briefed, built, and tested alongside the media plan.
Performics India
Paid media for Club Mahindra, Cadbury, Godrej Professional, BBlunt, and ITC Foods.
It's not about big budgets.
It's about spending on what actually moves the customer.
It's not vanity metrics.
It's about outcomes the business can bank.
It's not set-and-forget.
It's learning loops that compound every week.
It's not creative versus performance.
It's creative built to perform.
It's not channels in silos.
It's the full funnel working as one system.
It's not guessing.
It's reading the numbers, then acting on them.
Digital strategy for 12 brands on ₹2.5 Cr+ monthly spend, with a team of 5.
Owned D2C growth, the AOP, and P&L with a team of 8.
Led a team of 7 on ₹5 lac to ₹2 Cr monthly budgets.
Electronics GMV at Tata CLiQ; BI and data marts at Axis Bank.
Taught digital marketing to ~20 MBA students.
Digital strategy for 12 Reliance Retail brands.
D2C website and app growth; team of 8.
Electronics category growth and CRM.
Paid media for five key clients; team of 7.
Data marts and dashboards, Business Intelligence Unit.
Media Buying Professional
Search · Display · Shopping
Individual Qualification
Certified
Sponsored Ads
Marketing Strategy
Accredited Professional
Flight School · Video
Ran paid media across Google, Meta, LinkedIn, DV360, Snapchat, and Apple Search Ads, with 30%+ ROAS uplift on select Reliance Retail brands and the lowest-ever CPA on Club Mahindra.
For roles that need someone who can plan the funnel, understand the platforms, read the numbers, and still care about the creative idea.